— PROJECT NAME
Nice Kicks x adidas Consortium "Woodstock"
To celebrate the 50th anniversary of Woodstock, Nice Kicks and adidas collaborated to create a colorful tie-dye sneaker and apparel capsule collection in honor of the legendary music festival. The design of the sneaker was a throwback to the late ’60s, with colorful tie-dye prints and graphics.
With fair complexion and a neutral wardrobe, I brought color into the model’s beautiful eyes as easily as festival goers would bring dreamy looks to their outfits.
I kept it simple and put together a few modern retro looks for the campaign as well as including retro pieces from Nice Kicks.